Baby Einstein is a brand that produces a range of toys, videos, books, and other learning materials for infants and toddlers. The company was founded in 1996 and focuses on creating educational and developmentally-appropriate products for children from birth to three years old. Their products feature various forms of stimulation, including music, art, language, and nature, and aim to encourage cognitive, social, and physical development. Baby Einstein's products include a range of toys such as activity centres, play mats, and musical instruments, as well as videos that feature classical music and colourful visuals designed to stimulate babies' brains.