Frida Mom is a company that offers postpartum care products designed to help new mums recover and care for themselves after childbirth. Their products include postpartum underwear, perineal cooling pads, and others. The company aims to create a supportive and nurturing environment for new mums during the postpartum period, which is often overlooked but critical for the health and well-being of both the mother and baby. They offer a range of products to help moms feel more comfortable and confident as they recover and adjust to their new role as a parent.